About Me

I'm a design leader with 25+ years of experience building design organizations and shipping products that matter. I started as a designer, learned to build teams, and spent the last decade scaling design practices from 3 people to 33+.

My background is in cognitive psychology—the study of how people think and make decisions. That foundation shaped my entire approach to design: patient adherence, healthcare user behavior, and behavior change are not UI problems, they're human problems. I design systems, not screens.

Most of my work has been in healthcare and pharma, where stakes are real and compliance isn't optional. I've architected platforms serving 1M+ daily users, built accessible design systems under WCAG constraints, and shipped FDA-regulated products. That kind of work teaches you what matters and what doesn't.

How I lead

Design systems as leverage. I don't believe in design systems as Figma files. Systems are how a team scales its thinking.

Accessibility as discipline. Not a checklist. Build it in, or pay for it later.

Hire for potential, not portfolio. I've trained junior designers who became strong leaders. Potential matters more than a polished Dribbble.

Outcomes, not activities. I care about what shipped and what it changed, not how many wireframes we made.

Regulated context as advantage. Healthcare and pharma teach rigor. That rigor translates everywhere.

What's next

I'm looking for a Head of UX, VP of Design, or Design Director role where I can build and lead a design organization. I want to work somewhere that treats design as a strategic function, not a department. If that's you, let's talk.

By the numbers

25+

years in design

3–33+

designers across teams I've led

1M+

daily users on platforms I've designed

7

companies and agencies

2

geographies managed: North America, India

M.S.

Cognitive Psychology, Univ. of Oklahoma