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MD Anderson Cancer Center

Re-platforming mdanderson.com for patients, caregivers, and accessible healthcare navigation.

This redesign was about turning a complex institutional website into a patient-centered, accessible experience. I led the strategy, research, and experience definition for a multi-phase launch that prioritized patients, caregivers, and clinicians while ensuring AA accessibility.

Scope

Re-platform + redesign

Redesigned mdanderson.com with a focus on patient journeys, caregiver support, and responsive accessibility.

Research

50+ stakeholder interviews

Spoke with patients, families, caregivers, physicians, nurses, staff, and researchers.

Outcome

Phased launch

Delivered the first phase for patients and caregivers, leading to a multi-year retainer engagement.

Role

Experience strategy lead

Led journey definition, accessibility strategy, and stakeholder alignment for the phased launch.

Opportunity

MD Anderson needed to shift from an internally organized site to an experience that supported real patient needs. The existing site reflected organizational silos rather than patient journeys, and it lacked the responsive, accessible experience modern healthcare audiences expect.

What I owned

  • Directed research with over 50 stakeholders across patient, clinical, and staff groups.
  • Defined current and future state user journeys to uncover pain points and priority experiences.
  • Owned the strategy for an accessible, patient-first redesign and re-platform.
  • Delivered annotated wireframes, usability test plans, and a QA path for accessibility improvements.

Approach

I led a synthesis of interviews, analytics, and patient journey simulations to identify the most important experiences. The team ranked and prioritized those experiences, then built a phased roadmap focused on patients and caregivers first. Wireframes and usability tests were defined to validate the new responsive experience and ensure WCAG AA compliance.

Outcome

The new mdanderson.com launched in two phases, with the first phase centered on patient and caregiver experiences. The project shifted the site from an administration-focused structure to a user-centered platform, and it led to a long-term engagement to continue the redesign work.

Reflection

The biggest value was in moving from organizational thinking to human-centered experience design. In future work, I would strengthen the connection between experience outcomes and business metrics earlier in the project, to keep stakeholders aligned on what success looks like.

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